On July 5th, 2010 The Washington Times posted a wonderful write up about the good works being done by Lovin' Scoopful. Here are some excerpts and we are happy to provide you with a link to the whole article.

"Silver Spring, MD (7/5/10) - Sometimes it seems that we live in a world of corporate greed- a society full of companies that are looking out for the bottom line and its executives and not much more. Sometimes you will find corporations that give back a little. Occasionally you find companies who give back a lot... Lovin' Scoopful is one company that marries a for-profit business model with a generous philanthropic strategy. I am particularly drawn to this ice cream company because, well, ice cream, and also because they give 25% of their post-tax profits directly to Special Olympics, which is an incredible organization doing a tremendous amount of good for people with disabilities.

...I recently had a chance to ask CEO [Dan] Samson some questions about the company and how it came about. I was delighted to hear that when [Dan] Samson and Tim Shriver were trying to find a business to start together, the idea of a cause came first.

...It is a wonderful surprise to find a company that doesn't just donate to a charity, but was founded for that specific purpose. I would love to see more companies follow Lovin' Scoopful's lead and partner with worthwhile charities to improve lives. "

Click on the title above to link to the article.

At Lovin' Scoopful we believe healthy choices can be fun. We encourage you to go for a bike joy ride and take part in our summer health challenge. We're giving away bicycles to help jump start the initiative. Sign up for the bicycle drawings at www.WomansDay.com/giveaways/Lovin-Scoopful-s-Schwinn-Bike-Giveaway for a chance to win a Schwinn 700c Gateway bike. Add a little fun excercise to each day and make healthy food choices this summer and enjoy the benefits by this fall. Lovin' Scoopful tastes great and serves as a healthy alternative to higher fat premium ice creams. Drawings end soon, so sign up today!

According to the CDC, childhood obesity has more than tripled in the last 30 years. Convenience foods have certainly had a negative impact and has contributed to a health crisis with our children. Lovin' Scoopful created an incredible premium light ice cream to help support Special Olympics, but it's not just any ice cream. Lovin' created a delicious treat that can be enjoyed in moderation without guilt. Lovin' Scoopful Ice Cream has half the fat of premium brands and 1/3 fewer calories. Spend more time outside being active with your kids and give them the Lovin' they deserve.

Lovin' Scoopful is proud to announce three great new flavors for Spring 2010! Visit Walmart Supercenters and other great retailers to try Rockin' Raspberry Cheesecake, Baba's Butter Pecan Brittle, or Mad About Mud Pie. If the flavors aren't available in your area, just download our product request form or ask the store or freezer manager to stock the new flavors. It's often that simple!